Profit or Perish

What. Profit or Perish is a multi-NPC Horizon experience built around interactive characters that can react to player behavior and shape the game. The premise is an unusual supermarket run by an otherworldly boss, with loyal employees and traitors trying to keep or ruin the store.

Why. The project tested platform questions that matter for AI NPCs in multiplayer worlds: how multiple NPCs share context, how they react to game state, how they evaluate player actions, and how they interact when many players and many NPCs are present at once.

How. My role focused on the core platform experience and reusable components, working alongside the partner studio building the game content. The NPC systems needed to support natural player interaction, game-state awareness, and character responses that could fit inside a fast-moving multiplayer scene.

Core features:

• Multiplayer Horizon world centered on AI characters.
• Multiple NPCs reacting to game state and player behavior.
• Voice-driven interaction with customers and an ominous boss.
• Platform-level reusable AI-NPC components.
• Interactive narrative structure around employees, traitors, and store chaos.

Links: Profit or Perish on Horizon